The A3 Series TV stands out with its unique design features, including a slim, lightweight structure and a flying wing-shaped base. The design language of this TV is at the forefront of product innovation, combining a high-tech screen with optimum sound and high-level craftsmanship. The TV's design was inspired by the majestic flight of eagles, resulting in a base that is as visually striking as it is functional.
What sets the A3 Series TV apart from its counterparts is its user-friendly operating concept. The red circular light button controls all functions, integrating new technologies such as voice control and light sensing within a minimalist design. The TV's frame and screen blend into one another, creating a seamless viewing experience that is as aesthetically pleasing as it is technologically advanced.
The A3 Series TV is more than just a TV, thanks to its focused CMF design that combines Nordic matte mesh, marbled natural texture, and the metal texture of industrial products. The result is a perfect blend of natural life and design aesthetics. The TV's specifications are equally impressive, with three different sizes available: 55 inches, 65 inches, and 75 inches.
The design process of the A3 Series TV was a challenging one, as the team sought to create a product that was not only thin and light but also featured a glass back plate and a mid-frame for a rimless design. The upgraded large-size speaker and the metal side of the ground add a metal speaker net blessing, ensuring that each note is fully expressed.
The A3 Series TV is a testament to Konka's commitment to design excellence and technological innovation. The TV's design, which was awarded Silver in the A' Digital and Electronic Device Design Award in 2020, is a testament to the brand's commitment to creating products that are not only aesthetically pleasing but also technologically advanced. The A3 Series TV is not just a TV, but a design marvel that is a testament to Konka's commitment to innovation and design excellence.
Project Designers: Konka Industrial Design Team
Image Credits: Konka Industrial Design Team
Project Team Members: Designer:XUN LUO
Designer:HAO CHANG
Designer:QIANG LI
Creative Director:YONG JIN
Creative Director:XIAOZHEN CHEN
Project Name: A3 Series
Project Client: Konka Industrial Design Team